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This Article

Email . . . Lookin' Good!

By: Todd Thompson

An often overlooked aspect of online marketing
is the importance of how your sales message is delivered. To
say this in a more direct way would be to say, "does your
email message arrive to the reader in a format that is easy to read,
easy to understand, and does is let the reader know you are serious about
your business?"

Formatting your email for success is critical. Here is the golden rule
to follow. Never format your emails to be greater than
60 characters per line. If you go greater than 60 characters, some
of your readers will have trouble reading your email due to how
their email software renders the message.

Let me illustrate my point with two sample emails.

Email Message # 1
Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah blah blah
blah blah blah,
blah blah blah blah. Blah blah blah blah blah blah blah blah
blah, blah blah blah blah ....
Thanks,
John Doe

Line width greater than 60 characters

Email Message # 2
Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah
blah blah blah, blah blah blah blah blah blahblah blah
blah blah blah blah. Blah blah blah blah blah blah blah
blah, blah blah blah blah.
Thanks,
John Doe

Line width less than 60 characters

I know you will agree that example # 2 is a much better looking email message
than message #1. In fact, I bet you have deleted email that looked like #1, because
of the way it looked. Right?

Don't let your email messages suffer this tragic fate because you
did not take the time to make them look Good.

Steps to Writing Good Looking Emails

Limit Character width to 60. Use a hard return (that means hit the 'enter'
key when you get to 60 characters, or before 60 if the next word is long).
I create my messages using Textpad. TextPad is a powerful, general purpose
editor for plain text files. Easy to use, with all the features a power user requires.
( Go to: www.textpad.com and download the trial copy. )

Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in the cyber
world.

If writing your messages in HTML, use font color 'black' for the text
of your messages and use color fonts to 'accent' specific words.

Always use blank lines between paragraphs and between your signature
file and the cordial exit (Thanks, Sincerely.. etc).

A good looking email is a short message with impact . . . not a 'book'!

About the Author

Todd N. Thompson is an Internet marketing consultant and speaker, master programmer and system developer, and a Network Marketing leader. Here are but a few of his current projects: www.Royal-Responder.Com, www.Royal-Health.Com, http://go2-url.com, and www.thelistvirus.com, http://valuereply.com, www.opt-in-emailer.com, www.www-article-direcctory.com and www.www-software-index.com .

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